A insightful look at the basics of Fundamental Analysis and how it can be broken down to Qualitative and Quantitative factors to study the intrinsic value of the stock. Also includes a precise underst ..
Depending on how you would like to participate in the market, you can choose to speculate, trade or invest. All three types of participation are different from one another. One has to take a stance on the type of market participant he would like to be. Having clarity on this can have a huge impact on his Profit & Loss account.
To help you get this clarity, let us consider a market scenario and identify how each market participant (speculator, trader, and investor) would react to it.
SCENARIO
RBI in the next two days is expected to convene to announce their latest stance on the monetary policy. Owing to the high and sticky inflation, RBI has hiked the interest rates during the previous 4 monetary policy reviews. As we know, an increase in interest rates means tougher growth prospects for Corporate India – hence corporate earnings would take a hit.
Assume there are three market participants – Sunil, Tarun, and Girish. Each of them views the above scenario differently and hence would take different actions in the market. Let us go through their thought process.
(Please note: I will briefly speak about option contracts here, this is only for illustration purpose. We will understand more about derivatives in the subsequent modules)
Sunil: He thinks through the situation, and his thought process is as follows:
To put his thoughts into action, he buys call options of State Bank of India.
Tarun: He has a slightly different opinion about the situation. His thought process is as below:
To put his thoughts into action, he sells 5 lots of Nifty Call options and expects to square off the position just around the announcement time.
Girish: He has a portfolio of 12 stocks which he has been holding for over 2 years. Though he is a keen observer of the economy, he has no view on what RBI is likely to do. He is also not worried about the policy’s outcome as he anyway plans to hold on to his shares for a long time. Hence with this perspective, he feels the monetary policy is another short-term passing tide in the market and will not have a major impact on his portfolio. Even if it does, he has both the time and patience to hold on to his shares.
However, Girish plans to buy more of his portfolio shares if the market overreacts to the RBI news and his portfolio stocks fall steeply after the announcement is made.
Now, what RBI will eventually decide and who makes money is not our concern. The point is to identify a speculator, a trader, and an investor based on their thought process. All three men seem to have a logic based on which they have taken a market action. Please note, Girish’s decision to do nothing itself is market action.
Sunil seems to be highly certain on what RBI is likely to do, and therefore his market actions are oriented towards a rate cut. In reality, it is quite impossible to call a shot on what RBI (or for that matter any regulator) will do. These are complex matters and not straightforward to analyze. Betting on blind faith, without rational reasoning backing one’s decision is speculation. Sunil seems to have done just that.
Tarun has arrived at what needs to be done based on a plan. If you are familiar with options, he is simply setting up a trade to take advantage of the high options premium. He clearly does not speculate on what RBI is likely to do as it does not matter to him. His view is simple – volatility is high; hence the premiums are attractive for an options seller. He is expecting the volatility to drop just before RBI decision.
Is he speculating on the fact that the volatility will drop? Not really, because he seems to have backtested his strategy for similar scenarios in the past. A trader designs all his trades and not just speculates on an outcome.
Girish, the investor, on the other hand, seems to be the least bit worked up on what RBI is expected to do. He sees this as a short term market noise which may not have any major impact on his portfolio. Even if it did have an impact, he believes that his portfolio will eventually recover from it. Time is the only luxury markets offer, and Girish is keen on leveraging this luxury to the maximum. In fact, he is even prepared to buy more of his portfolio stocks in case the market overreacts. His idea is to hold on to his positions for a long period of time and not get swayed by short term market movements.
All the three of them have different mindsets which lead them to react differently to the same situation. This chapter’s focus is to understand why Girish, the investor has a long-term perspective and not really bothered about short-term movements in the market.
To appreciate why Girish decided to stay invested and not really react to short term market movement, one must understand how money compounds. Compounding in simple terms is the ability of money to grow when year 1 are reinvested for year 2.
For example, consider investing Rs.100, which is expected to grow at 20% year on year (recall this is also called the CAGR). At the end of the first year, the money is expected to grow to Rs.120. At the end of year 1, you have two options:
You decide not to withdraw Rs.20 profit; instead, you decide to reinvest the money for the 2nd year. At the end of the 2nd year, Rs.120 grows to Rs.144. At the end of 3rd year, Rs.144 grows to Rs.173. So on and so forth.
Compare this with withdrawing Rs.20 profits every year. Had you opted to withdraw Rs.20 every year than at the end of 3rd year the profits would have been just Rs. 60.
However, since you decided to stay invested, the profits at the end of 3 years are Rs.173. A good Rs.13 or 21.7% over Rs.60 is generated because you opted to do nothing and decided to stay invested. This is called the compounding effect.
This is, in fact, the most interesting property of the compounding effect. The longer you stay invested, the harder (and faster) the money works for you. This is exactly why Girish decided to stay invested – to exploit the luxury of time that the market offers.
All investments made based on fundamental analysis require the investors to stay committed for the long term. The investor has to develop this mindset while he chooses to invest.
Think about a sapling – if you give it the right amount of water, manure, and care would it not grow? Of course, it will. Likewise, think about a good business with healthy sales, great margins, innovative products, and ethical management. Is it not obvious that the share price of such companies would appreciate? In some situations, the price appreciation may delay (recall the Eicher Motors chart from the previous chapter), but it will always appreciate it. This has happened over and over again across markets in the world, including India.
An investment in a good company defined by investable grade attributes will always yield results. However, one has to develop an appetite to digest short term market volatility.
Like we discussed briefly in the previous chapter, an investible grade company has a few distinguishable characteristics. These characteristics can be classified under two heads: the ‘Qualitative aspect’ and the ‘Quantitative aspects’. The process of evaluating a fundamentally strong company includes a study of both these aspects. In fact, I give the qualitative aspects a little more importance over the quantitative aspects of my personal investment practice.
The Qualitative aspect mainly involves understanding the non-numeric aspects of the business. This includes many factors, such as:
A red flag is raised when any of the factors mentioned above do not fall in the right place. For example, if a company undertakes too many related party transactions, it would send favouritism and malpractice. This is not good in the long run. So even if the company has great profit margins, malpractice is not acceptable. It would only be a matter of time before the market discovers matters about ‘related party transactions’ and punishes the company by bringing the stock price lower. Hence an investor would be better off not investing in companies with great margins if such a company scores low on corporate governance.
Qualitative aspects are not easy to uncover because these are very subtle matters. However, a diligent investor can easily figure this out by paying attention to the annual report, management interviews, news reports etc. As we proceed through this module, we will highlight various qualitative aspects.
The quantitative aspects are matters related to financial numbers. Some of the quantitative aspects are straightforward, while some of them are not. For example, cash held in inventory is straight forward; however, ‘inventory number of days’ is not. This is a metric that needs to be calculated. The stock markets pay a lot of attention to quantitative aspects. Quantitative aspects include many things, to name a few:
The list is virtually endless. In fact, each sector has different metrics. For example:
For a retail Industry: | For an Oil and Gas Industry: |
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Over the next few chapters, we will understand how to read the basic financial statements, as published in the annual report. As you may know, the financial statement is the source for all the number-crunching required to analyse quantitative aspects.
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